The hottest ten hot markets in Canada's printing i

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In recent years, the continuous appreciation of the US dollar has had a great impact on Canada's printing industry and exports, and cast a shadow of decline on Canada's traditional printing industry and the overall economy

then how to expand the printing market in this new market environment has become a problem that every mature enterprise needs to think about

as the world economy enters the post recession era, the printing industry can find new development opportunities in ten fields, which were previously ignored by us. Canadians are big savers, and they can continue to invest even if the dollar appreciates. Therefore, personalized digital printing and digital/offset hybrid printing will bring greater visual impact to consumers from traditional printing channels. The biggest opportunity for the printing industry in 2010 is to gain control of the era of intelligent communication. Please remember, we have missed the opportunities of personal computers, Internet and social networking. Now we must try to catch up and seize the opportunity

1. The food, beverage and food service market is the largest printing procurement market at present (the output value is $212 billion, with a current growth rate of 6%, of which the printing output value is $3.4 billion, with a growth rate of 7%). In addition to exporting low value-added agricultural and aquatic products, food will also achieve the perfect transformation from farm to table through processing, packaging, brand promotion and marketing, so as to meet the needs of consumers around the world. In order to improve product quality and highlight national characteristics, Canadian food production enterprises generally like to cooperate with product sales through printed materials such as independent inserts, store pictures, membership cards and scorecards. Of course, they also use printed matter to mail and transmit information. Smart packaging, which uses special substrate and ink, can monitor product composition, dynamics and temperature, and can talk with consumers, will become a new favorite in supermarkets. Large format sheet fed printing, RFID tags, thermochromic metal ink, three-dimensional outdoor and ground animated signs will become the focus of our customers

2. The printing market in the second place is selective consumer goods (output value of US $271billion, including printing output value of US $3billion, with a growth rate of 6%). As Canadian music and films gradually enter the U.S. market, entertainment has become a major expenditure industry in the country. At present, Disney and other companies intend to purchase relevant content and game suppliers and put these contents on their global territory, which means that the prosperity of the entertainment industry will bring more business opportunities to the printing industry

3. Information/communication technology (output value was 109billion US dollars, an increase of 10%, of which printing output value was 2.2 billion US dollars, an increase of 5%) is the third largest printing market, and three tenths of it is related to publishing business. Canada has a quarter more magazines and books per capita than other countries around it. With the continuous improvement of education level and the continuous increase of the number of immigrants, Canada will become a typical representative of the global knowledge-based economy. Canada has more languages and religious beliefs than other countries in the world, and such a diverse culture has also brought opportunities to the development of the printing industry

4. The fourth largest printing market is banking/insurance and investment/brokerage services (the output value was 269billion US dollars, an increase of 4%, of which the printing output value was 1.3 billion US dollars, an increase of 2%). Its application industries cover a wide range of industries: scientific research institutes, shoemaking, leather, textile, packaging, building materials, petrochemical, aviation and other industries. Industrial banks account for half of the printing expenditure in this field by virtue of digital hybrid direct mail, plastic cards, inserts, FSI, signs, transportation of outdoor printed materials, various forms and bills. With the emergence of new investment means to find other materials to make plastics and the improvement of bank services (such as foreign currency accounts, banks, prepaid consumer cards), consumer demand for printed materials will also increase. Property/casualty insurance companies and life insurance companies will expand their market coverage and launch a new future. The value of waste paper beating production capacity outside the United States is prominent: mainly involving fiber pulp extracted from recycled paper or paperboard, life insurance investment hybrid products. In addition, changes in U.S. economic policy and stock market will also make Toronto, Canada, the world's fifth largest monetary center

5. Medical/pharmaceutical and medical service providers ranked fifth (output value was $134billion, an increase of 5%, of which printing output value was $1.1 billion, an increase of 2%). Drugs and health care products are products to protect people's health, but in order to avoid the emergence of fake and expired drugs, people must buy these products at designated places. Therefore, drug packaging, point of sale advertising, ROP and positioning devices in the United States and Britain have been significantly reduced, but outsourced production of drugs is relatively common. Health institutions hope to attract more patients to join the public medical system, which will directly lead to an increase in the demand for direct mail and outdoor promotional materials

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